How to Find Out UTM Parameters from a URL?

UTM parameters are critical elements used in digital marketing to track the performance of online campaigns. They are snippets of text added to URLs that help in identifying the source, medium, and campaign name. In this guide, we'll explore a manual approach to identifying these parameters from a URL, followed by an automated solution using ParseUrlOnline:

  1. Identifying UTM Parameters UTM parameters usually appear at the end of a URL and look like this: In this example, utm_source, utm_medium, and utm_campaign are the UTM parameters.
  2. Manual Identification
    • Copy the URL containing the UTM parameters.
    • Paste it in a text editor or document.
    • Look for the characters ? or &, which precede the UTM parameters.
    • Identify the UTM parameters which usually start with utm_ like utm_source, utm_medium, utm_campaign, etc.
    • Note down the UTM parameters and their values for your analysis.

This manual method is straightforward but can be time-consuming, especially when dealing with multiple URLs.

  1. Easier Solution: ParseUrlOnline A quicker and more efficient method to identify UTM parameters is by using ParseUrlOnline. This tool automates the process of parsing URLs and identifying UTM parameters.
    • Visit ParseUrlOnline.
    • Paste your URL in the provided field.
    • The tool will automatically display all the UTM parameters and their values.

Utilizing ParseUrlOnline not only saves time but also ensures the accuracy of the data extracted, allowing you to focus more on analyzing the performance of your marketing campaigns.